Please Hate Me

Sometimes, negative attention seems to have become a better option than no attention at all. One person's hate has now become another person's bread and butter. But what is it like to be young, famous, and hated? How can you turn online hate to your advantage?

Why do we enjoy it so much when things go badly for someone? Gossip and slander have always been around, but with social media, a perfect platform has emerged to ignite and even encourage hate. And if algorithms make hate comments rank higher than positive responses, then capitalizing on hate is a logical consequence.

Directed by: Willem Timmers
Client: Videoland
Release year: 2021